{"id":7926,"date":"2021-01-05T12:00:00","date_gmt":"2021-01-05T11:00:00","guid":{"rendered":"https:\/\/www.conzoom.solutions\/?p=7926"},"modified":"2020-11-10T12:52:01","modified_gmt":"2020-11-10T11:52:01","slug":"experience-economy","status":"publish","type":"post","link":"http:\/\/maiconsult.de\/de\/experience-economy\/","title":{"rendered":"Experience Economy: Erlebnis bieten, Ware verkaufen!"},"content":{"rendered":"\n<p>Warum soll ein junger Mensch, um einen Artikel zu kaufen, an einem Samstag in die Fu\u00dfg\u00e4ngerzone, wenn er ihn auch gem\u00fctlich von der heimischen Couch aus ordern kann? Diese Frage, so Dr. Steffi Burkhart, muss sich der Handel stellen, wenn er wieder Frequenz in die Stores bringen will. In den vier Erlebniskategorien Unterhaltung, Aufkl\u00e4rung, \u00c4sthetik und Realit\u00e4tsflucht l\u00e4sst sich dabei ein emotionales Rahmenwerk um den Artikel bauen, das den Weg in das Gesch\u00e4ft wieder reizvoll macht. So funktioniert die Experience Economy!<\/p>\n\n\n\n<div class=\"video-container\"><div class=\"video_wrap\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QMgKE_hUU00\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide benefit\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.conzoom.solutions\/wp-content\/uploads\/2019\/04\/conzoom-solutions-benefit-piktogramm-mikrofon.svg\" alt=\"\" class=\"wp-image-72\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Unterhaltungsmomente um das Produkt schaffen.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide benefit\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.conzoom.solutions\/wp-content\/uploads\/2019\/04\/conzoom-solutions-benefit-piktogramm-studie.svg\" alt=\"\" class=\"wp-image-66\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Detailliert und pers\u00f6nlich \u00fcber Produkte und Services informieren.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide benefit\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.conzoom.solutions\/wp-content\/uploads\/2019\/04\/conzoom-solutions-benefit-piktogramm-diamant.svg\" alt=\"\" class=\"wp-image-73\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Durch stimmige Store-Gestaltung \u00e4sthetisches Empfinden ansprechen.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide benefit\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.conzoom.solutions\/wp-content\/uploads\/2019\/04\/conzoom-solutions-benefit-piktogramm-video.svg\" alt=\"\" class=\"wp-image-73\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Mit Augmented Reality und VR Erlebnisse abseits des Allt\u00e4glichen bieten.<\/p>\n<\/div><\/div>\n\n\n\n<h3>Dr. Steffi Burkhart<\/h3>\n\n\n\n<p>Mit der Zukunft der Arbeit und dem gesellschaftlichen Wandel hat sich Dr. Steffi Burkhart zwei Schwerpunkte zunehmender Brisanz zum Thema des eigenen Forschens gemacht. Selber Vertreterin der Generation Y, setzt sie sich dabei auf \u00fcber 120 Veranstaltungen im Jahr f\u00fcr die Bed\u00fcrfnisse und W\u00fcnsche der Millennials ein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wer die junge Kundschaft in seinen Store bekommen will, muss mehr bieten als nur Ware: Unterhaltung, Information, \u00c4sthetik und Realit\u00e4tsflucht.<a href=\"http:\/\/maiconsult.de\/de\/experience-economy\/\" class=\"more-link\">&#8230;weiterlesen<\/a><\/p>\n","protected":false},"author":8,"featured_media":7935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"categories":[425],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experience Economy: Erlebnis bieten, Ware verkaufen! - Conzoom Solutions<\/title>\n<meta name=\"description\" content=\"Wer die junge Kundschaft in seinen Store bekommen will, muss mehr bieten als nur Ware: Unterhaltung, Information, \u00c4sthetik und Realit\u00e4tsflucht.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experience Economy: Erlebnis bieten, Ware verkaufen!\" \/>\n<meta property=\"og:description\" content=\"Dr. Steffi Burkhart im Interview\" \/>\n<meta property=\"og:url\" content=\"http:\/\/maiconsult.de\/de\/experience-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"Conzoom Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-10T11:52:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/conzoom-solutions-experience-economy-erlebnisoekonomie-steffi-burkhart.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moritz Uebele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Experience Economy: Erlebnis bieten, Ware verkaufen!\" \/>\n<meta name=\"twitter:description\" content=\"Dr. Steffi Burkhart im Interview\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/conzoom-solutions-experience-economy-erlebnisoekonomie-steffi-burkhart.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Ambiente\" \/>\n<meta name=\"twitter:site\" content=\"@Ambiente\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moritz Uebele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/maiconsult.de\/de\/experience-economy\/\",\"url\":\"http:\/\/maiconsult.de\/de\/experience-economy\/\",\"name\":\"Experience Economy: Erlebnis bieten, Ware verkaufen! - Conzoom Solutions\",\"isPartOf\":{\"@id\":\"http:\/\/maiconsult.de\/de\/#website\"},\"datePublished\":\"2021-01-05T11:00:00+00:00\",\"dateModified\":\"2020-11-10T11:52:01+00:00\",\"author\":{\"@id\":\"http:\/\/maiconsult.de\/de\/#\/schema\/person\/ad18fb8d754fe949177b42336e67ca8a\"},\"description\":\"Wer die junge Kundschaft in seinen Store bekommen will, muss mehr bieten als nur Ware: Unterhaltung, Information, \u00c4sthetik und Realit\u00e4tsflucht.\",\"breadcrumb\":{\"@id\":\"http:\/\/maiconsult.de\/de\/experience-economy\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/maiconsult.de\/de\/experience-economy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/maiconsult.de\/de\/experience-economy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"conzoom solutions\",\"item\":\"http:\/\/maiconsult.de\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Management &amp; Publikationen\",\"item\":\"http:\/\/maiconsult.de\/de\/management-publikationen\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kaufverhalten\",\"item\":\"http:\/\/maiconsult.de\/de\/management-publikationen\/kaufverhalten\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Experience Economy: Erlebnis bieten, Ware verkaufen!\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/maiconsult.de\/de\/#website\",\"url\":\"http:\/\/maiconsult.de\/de\/\",\"name\":\"Conzoom Solutions\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/maiconsult.de\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/maiconsult.de\/de\/#\/schema\/person\/ad18fb8d754fe949177b42336e67ca8a\",\"name\":\"Moritz Uebele\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"http:\/\/maiconsult.de\/de\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/8c9b9aa6734e4c1d703a82afee55be02?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/8c9b9aa6734e4c1d703a82afee55be02?s=96&d=mm&r=g\",\"caption\":\"Moritz Uebele\"},\"url\":\"http:\/\/maiconsult.de\/de\/author\/redakteur_conzoom_uebele\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Experience Economy: Erlebnis bieten, Ware verkaufen! - Conzoom Solutions","description":"Wer die junge Kundschaft in seinen Store bekommen will, muss mehr bieten als nur Ware: Unterhaltung, Information, \u00c4sthetik und Realit\u00e4tsflucht.","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Experience Economy: Erlebnis bieten, Ware verkaufen!","og_description":"Dr. Steffi Burkhart im Interview","og_url":"http:\/\/maiconsult.de\/de\/experience-economy\/","og_site_name":"Conzoom Solutions","article_published_time":"2021-01-05T11:00:00+00:00","article_modified_time":"2020-11-10T11:52:01+00:00","og_image":[{"width":960,"height":540,"url":"http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/conzoom-solutions-experience-economy-erlebnisoekonomie-steffi-burkhart.jpg","type":"image\/jpeg"}],"author":"Moritz Uebele","twitter_card":"summary_large_image","twitter_title":"Experience Economy: Erlebnis bieten, Ware verkaufen!","twitter_description":"Dr. Steffi Burkhart im Interview","twitter_image":"http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/conzoom-solutions-experience-economy-erlebnisoekonomie-steffi-burkhart.jpg","twitter_creator":"@Ambiente","twitter_site":"@Ambiente","twitter_misc":{"Verfasst von":"Moritz Uebele","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/maiconsult.de\/de\/experience-economy\/","url":"http:\/\/maiconsult.de\/de\/experience-economy\/","name":"Experience Economy: Erlebnis bieten, Ware verkaufen! - Conzoom Solutions","isPartOf":{"@id":"http:\/\/maiconsult.de\/de\/#website"},"datePublished":"2021-01-05T11:00:00+00:00","dateModified":"2020-11-10T11:52:01+00:00","author":{"@id":"http:\/\/maiconsult.de\/de\/#\/schema\/person\/ad18fb8d754fe949177b42336e67ca8a"},"description":"Wer die junge Kundschaft in seinen Store bekommen will, muss mehr bieten als nur Ware: Unterhaltung, Information, \u00c4sthetik und Realit\u00e4tsflucht.","breadcrumb":{"@id":"http:\/\/maiconsult.de\/de\/experience-economy\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["http:\/\/maiconsult.de\/de\/experience-economy\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/maiconsult.de\/de\/experience-economy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"conzoom solutions","item":"http:\/\/maiconsult.de\/de\/"},{"@type":"ListItem","position":2,"name":"Management &amp; Publikationen","item":"http:\/\/maiconsult.de\/de\/management-publikationen\/"},{"@type":"ListItem","position":3,"name":"Kaufverhalten","item":"http:\/\/maiconsult.de\/de\/management-publikationen\/kaufverhalten\/"},{"@type":"ListItem","position":4,"name":"Experience Economy: Erlebnis bieten, Ware verkaufen!"}]},{"@type":"WebSite","@id":"http:\/\/maiconsult.de\/de\/#website","url":"http:\/\/maiconsult.de\/de\/","name":"Conzoom Solutions","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/maiconsult.de\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Person","@id":"http:\/\/maiconsult.de\/de\/#\/schema\/person\/ad18fb8d754fe949177b42336e67ca8a","name":"Moritz Uebele","image":{"@type":"ImageObject","inLanguage":"de","@id":"http:\/\/maiconsult.de\/de\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/8c9b9aa6734e4c1d703a82afee55be02?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/8c9b9aa6734e4c1d703a82afee55be02?s=96&d=mm&r=g","caption":"Moritz Uebele"},"url":"http:\/\/maiconsult.de\/de\/author\/redakteur_conzoom_uebele\/"}]}},"uagb_featured_image_src":{"full":["http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/steffi-burkhart-conzoom-solutions-experience-economy-erlebnisoekonomie.jpg",370,208,false],"thumbnail":["http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/steffi-burkhart-conzoom-solutions-experience-economy-erlebnisoekonomie.jpg",128,72,false],"medium":["http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/steffi-burkhart-conzoom-solutions-experience-economy-erlebnisoekonomie.jpg",370,208,false],"medium_large":["http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/steffi-burkhart-conzoom-solutions-experience-economy-erlebnisoekonomie.jpg",370,208,false],"large":["http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/steffi-burkhart-conzoom-solutions-experience-economy-erlebnisoekonomie.jpg",370,208,false],"1536x1536":["http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/steffi-burkhart-conzoom-solutions-experience-economy-erlebnisoekonomie.jpg",370,208,false],"2048x2048":["http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/steffi-burkhart-conzoom-solutions-experience-economy-erlebnisoekonomie.jpg",370,208,false],"alm-thumbnail":["http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/steffi-burkhart-conzoom-solutions-experience-economy-erlebnisoekonomie-150x150.jpg",150,150,true]},"uagb_author_info":{"display_name":"Moritz Uebele","author_link":"http:\/\/maiconsult.de\/de\/author\/redakteur_conzoom_uebele\/"},"uagb_comment_info":338,"uagb_excerpt":"Wer die junge Kundschaft in seinen Store bekommen will, muss mehr bieten als nur Ware: Unterhaltung, Information, \u00c4sthetik und Realit\u00e4tsflucht....weiterlesen","_links":{"self":[{"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/posts\/7926"}],"collection":[{"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/comments?post=7926"}],"version-history":[{"count":12,"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/posts\/7926\/revisions"}],"predecessor-version":[{"id":9664,"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/posts\/7926\/revisions\/9664"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/media\/7935"}],"wp:attachment":[{"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/media?parent=7926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/categories?post=7926"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/maiconsult.de\/de\/wp-json\/wp\/v2\/tags?post=7926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}