{"id":7951,"date":"2020-12-16T12:00:43","date_gmt":"2020-12-16T11:00:43","guid":{"rendered":"https:\/\/www.conzoom.solutions\/?p=7951"},"modified":"2020-12-17T11:59:46","modified_gmt":"2020-12-17T10:59:46","slug":"neuropricing","status":"publish","type":"post","link":"http:\/\/maiconsult.de\/de\/neuropricing\/","title":{"rendered":"NeuroPricing: Preisgestaltung mit K\u00f6pfchen"},"content":{"rendered":"\n<p>Der Preis ist von allen Stellschrauben die wirkungsvollste zur Erh\u00f6hung der Marge. Doch ab wann \u00fcberspannt man den Bogen? Mit seinem eigens entwickelten Ansatz NeuroPricing zeigt Prof. Dr. Kai-Markus Mueller in aufschlussreichen Experimenten, dass man mit klassischer Marktforschung nicht immer brauchbare Daten erhebt und dass zuweilen selbst Global Player das Kundenverhalten bez\u00fcglich der Zahlungsbereitschaft deutlich untersch\u00e4tzen.<\/p>\n\n\n\n<div class=\"video-container\"><div class=\"video_wrap\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-Zyp9wUjh3E\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide benefit\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.conzoom.solutions\/wp-content\/uploads\/2019\/04\/conzoom-solutions-benefit-piktogramm-kunde.svg\" alt=\"\" class=\"wp-image-72\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Wissen Sie, was Ihr Produkt dem Kunden wert ist!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide benefit\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.conzoom.solutions\/wp-content\/uploads\/2019\/04\/conzoom-solutions-benefit-piktogramm-geld.svg\" alt=\"\" class=\"wp-image-66\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Legen Sie unentdeckte Gewinnpotenziale frei!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide benefit\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.conzoom.solutions\/wp-content\/uploads\/2019\/04\/conzoom-solutions-benefit-piktogramm-licht.svg\" alt=\"\" class=\"wp-image-73\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>L\u00f6sen Sie sich vom Konzept der \u201ePreisschwelle\u201c!<\/p>\n<\/div><\/div>\n\n\n\n<h3>Prof. Dr. Kai-Markus Mueller<\/h3>\n\n\n\n<p>Prof. Dr. Kai-Markus Mueller ist Neurowissenschaftler, Buchautor und Keynote-Speaker. Als Entwickler des Forschungstools NeuroPricing\u2122, untersucht er Preiswahrnehmung und Zahlungsbereitschaft von Zielgruppen. Seit 2017 lehrt er zudem zum Thema Konsumentenverhalten an der HFU Business School.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit Hilfe der Technologien moderner Hirnforschung r\u00e4umt Neurowissenschaftler Prof. Dr. Kai-Markus Mueller mit angestaubten Annahmen der Preispolitik auf.<a href=\"http:\/\/maiconsult.de\/de\/neuropricing\/\" class=\"more-link\">&#8230;weiterlesen<\/a><\/p>\n","protected":false},"author":8,"featured_media":7953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":""},"categories":[424],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NeuroPricing: Preisgestaltung mit K\u00f6pfchen - Conzoom Solutions<\/title>\n<meta name=\"description\" content=\"Mit Hilfe der Technologien moderner Hirnforschung r\u00e4umt Neurowissenschaftler Prof. Dr. Kai-Markus Mueller mit angestaubten Annahmen der Preispolitik auf.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preisgestaltung mit K\u00f6pfchen!\" \/>\n<meta property=\"og:description\" content=\"Vortrag von Prof. Dr. Kai-Markus Mueller\" \/>\n<meta property=\"og:url\" content=\"http:\/\/maiconsult.de\/de\/neuropricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Conzoom Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T11:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-17T10:59:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/kai-markus-mueller-neuropricing-conzoom-solutions-preispolitik.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moritz Uebele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Preisgestaltung mit K\u00f6pfchen!\" \/>\n<meta name=\"twitter:description\" content=\"Vortrag von Prof. Dr. Kai-Markus Mueller\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/maiconsult.de\/wp-content\/uploads\/2020\/09\/kai-markus-mueller-neuropricing-conzoom-solutions-preispolitik.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Ambiente\" \/>\n<meta name=\"twitter:site\" content=\"@Ambiente\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moritz Uebele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/maiconsult.de\/de\/neuropricing\/\",\"url\":\"http:\/\/maiconsult.de\/de\/neuropricing\/\",\"name\":\"NeuroPricing: Preisgestaltung mit K\u00f6pfchen - Conzoom Solutions\",\"isPartOf\":{\"@id\":\"http:\/\/maiconsult.de\/de\/#website\"},\"datePublished\":\"2020-12-16T11:00:43+00:00\",\"dateModified\":\"2020-12-17T10:59:46+00:00\",\"author\":{\"@id\":\"http:\/\/maiconsult.de\/de\/#\/schema\/person\/ad18fb8d754fe949177b42336e67ca8a\"},\"description\":\"Mit Hilfe der Technologien moderner Hirnforschung r\u00e4umt Neurowissenschaftler Prof. Dr. Kai-Markus Mueller mit angestaubten Annahmen der Preispolitik auf.\",\"breadcrumb\":{\"@id\":\"http:\/\/maiconsult.de\/de\/neuropricing\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/maiconsult.de\/de\/neuropricing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/maiconsult.de\/de\/neuropricing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"conzoom solutions\",\"item\":\"http:\/\/maiconsult.de\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; 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