General Privacy Statement Pursuant to EU
General Data Protection Regulation
The below provides you with an overview concerning our collection and processing of your personal data as well as your rights under the privacy law.
Name and contact information for responsible person
The responsible party is:
Messe Frankfurt GmbH
60327 Frankfurt am Main
Phone: +49 69 75 75 0
Email address: firstname.lastname@example.org
You can reach our data protection officer at:
Messe Frankfurt GmbH
Data Protection Officer
60327 Frankfurt am Main
Phone: +49 69 75 75 53 35
Email address: email@example.com
Purposes of processing the data and its legal basis
to satisfy contractual requirements in accordance with Article 6 para. 1b GDPR
Data is collected in order to carry out pre-contractual measures and contracts. Please refer to the respective contract documents for the subject matter to be processed and the data required therefore.
with your consent Article 6 para. 1a GDPR
If you give us your consent, we will use your data to inform you about our events and services. For this purpose, we will also relay your data within the Messe Frankfurt group of companies and the respective sales partners in your home country. You have the right to revoke your consent at any time with effect for the future.
to satisfy legal requirements in accordance with Article 6 para. 1c GDPR
Messe Frankfurt must observe various legal requirements, particularly commercial and tax law. Obligations to archive data arise under this.
based on legitimate interests according to Article 6 para. 1f GDPR
Beyond the satisfaction of contractual or legal obligations, we process your data to protect the legitimate interests of Messe Frankfurt or third parties in the following cases.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
As part of Google AdWords, we use “conversion tracking”. When you click on an ad shown by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and we can tell that the user clicked on the ad and was forwarded to that page.
Each Google AdWords advertiser has a different cookie. Cookies cannot be tracked using the website of an AdWords customer. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can easily opt out of this by disabling the Google Conversion Tracking cookie by changing your browser settings. You will then not be included in the conversion tracking statistics.
The storage of conversion cookies and the use of this tracking tool are based on Art. 6 (1) (f) of the GDPR. The website operator has a legitimate interest in analysing user behaviour to optimise both its web presence and its advertising.
You can configure your browser so as to be informed about the placement of cookies, to decide to accept them on a case-by-case basis, to accept them in certain cases, to completely exclude them or to automatically delete the cookies when you close the browser. Disabling cookies may impair the functionality of this website.
Recipients of the data
Only those who absolutely need your data to satisfy our pre-contractual, contractual and legal obligations or to communicate with you will receive access to said data. These can include:
- Affiliates of the Messe Frankfurt Group
- sales partners for your home country
- service providers supporting us as processors according to Article 28 GDPR.
Additional data recipients can be those to whom you have given your consent for data transmission on a case-by-case basis.
Transmission to a third country
With your consent or to satisfy contractual or legal obligations, we transmit data to our group companies and sales partners in third countries. By agreeing to the EU standard contractual clauses, they are obligated to observe the European level of data protection. You can get an overview of all of the group companies and sales partners on our page Global Network.
Duration of storage
Your data will be stored until our contractual obligations have been met. In order for us to provide you with offers concerning our events and services, data concerning this shall be stored for 8 years at most. The data will be deleted earlier if your knowledge is no longer necessary or if the purpose ceases to exist. Besides this, legal retention periods exist for certain data. Of particular relevance here are the periods of ten years maximum according to commercial and tax law.
Your rights under the data privacy law
With respect to personal data concerning you, pursuant to GDPR you have the right to information according to Article 15, rectification according to Article 16, erasure according to Article 17, restriction of processing according to Article 18, and data portability according to Article 20.
According to Article 21 GDPR, at any time you can revoke consent given to us to process your personal data with effect for the future. We maintain a revocation list so that an objection to the use of data for advertising purposes can be considered at any time.
You also have the right to lodge a complaint with a supervisory data protection authority according to Article 77 GDPR in conjunction with § 19 BDSG.
We do not use any automated decision-making to create or perform contractual relationships.